Unlike other companies, our list is not bulked up with names from countries outside of the United States and UK, nor with younger demographics.
Instead, we focused on quality. 80% of our database is made up of the Baby Boomer generation in the United States.
Why?
Simple. Because the baby boomer generation continues to be the wealthiest generation in USA history, controlling over 70% of the entire county’s disposable income.
A highly engaged list, with more disposable income means more sales for you.